Earth Hour 2011: For the Planet. By the People.

Earth Hour 2011: For the Planet. By the People.

At 8.30pm on Saturday 26 March 2011, Earth Hour will celebrate a worldwide commitment to ongoing change for the betterment of the one thing that unites us all – the planet.

EARTH HOUR STARTED IN 2007 IN SYDNEY, AUSTRALIA WHEN 2.2 MILLION INDIVIDUALS AND MORE THAN 2,000 BUSINESSES TURNED THEIR LIGHTS OFF FOR ONE HOUR TO TAKE A STAND AGAINST CLIMATE CHANGE. ONLY A YEAR LATER AND EARTH HOUR HAD BECOME A GLOBAL SUSTAINABILITY MOVEMENT WITH MORE THAN 50 MILLION PEOPLE ACROSS 35 COUNTRIES PARTICIPATING. GLOBAL LANDMARKS SUCH AS THE SYDNEY HARBOUR BRIDGE, CN TOWER IN TORONTO, GOLDEN GATE BRIDGE IN SAN FRANCISCO, AND ROME'S COLOSSEUM, ALL STOOD IN DARKNESS, AS SYMBOLS OF HOPE FOR A CAUSE THAT GROWS MORE URGENT BY THE HOUR.

IN MARCH 2009, HUNDREDS OF MILLIONS OF PEOPLE TOOK PART IN THE THIRD EARTH HOUR. OVER 4000 CITIES IN 88 COUNTRIES OFFICIALLY SWITCHED OFF TO PLEDGE THEIR SUPPORT FOR THE PLANET, MAKING EARTH HOUR 2009 THE WORLD'S LARGEST GLOBAL CLIMATE CHANGE INITIATIVE.

ON SATURDAY 27 MARCH, EARTH HOUR 2010 BECAME THE BIGGEST EARTH HOUR EVER. A RECORD 128 COUNTRIES AND TERRITORIES JOINED THE GLOBAL DISPLAY OF CLIMATE ACTION. ICONIC BUILDINGS AND LANDMARKS FROM ASIA PACIFIC TO EUROPE AND AFRICA TO THE AMERICAS SWITCHED OFF. PEOPLE ACROSS THE WORLD FROM ALL WALKS OF LIFE TURNED OFF THEIR LIGHTS AND CAME TOGETHER IN CELEBRATION AND CONTEMPLATION OF THE ONE THING WE ALL HAVE IN COMMON – OUR PLANET.

EARTH HOUR 2011 WILL TAKE PLACE ON SATURDAY 26 MARCH AT 8.30PM (LOCAL TIME). IT WILL CONTINUE TO BE A CALL TO ACTION TO EVERY INDIVIDUAL, EVERY BUSINESS AND EVERY COMMUNITY THROUGHOUT THE WORLD. A CALL TO STAND UP, TO TAKE RESPONSIBILITY, TO GET INVOLVED AND LEAD THE GLOBAL JOURNEY TO A SUSTAINABLE FUTURE.



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